Robyn Niekerk smiling in a white outfit in front of a green ivy wall.

Robyn Niekerk Psychology-trained future FMCG brand specialist

I understand why people choose what they choose, and I'm already practising brand work in a real small business.

About

Hello, I'm Robyn.

I'm Robyn, studying a PG Dip in Management (Marketing) after a degree in psychology and industrial psychology. What pulled me to brands is how they connect with people, and that's the part of marketing I'm best at. I've worked with children, parents and township communities, so I know how to listen first. People come to me for personal advice and work guidance, and I'm now aiming for a brand specialist role in FMCG.

Proof

Three stories, in my own words.

Keeping a transport business visible

Situation

A scholar transport business needs to be found and trusted by parents.

What I did

I design the flyers, keep social media current, answer new enquiries and talk to parents when needed.

Result

A live, ongoing business where my work is the first thing new customers see.

Community service, Department of Social Services

Situation

Young people in townships needed to hear about the value of education and the opportunities open to them.

What I did

As a social worker on a one-week placement, I spoke with children aged 2 to 17 and their parents.

Result

The sessions were meaningful and productive for both children and parents, and people felt seen and cared for.

Restaurant brand strategy (class project)

Situation

A restaurant had low foot traffic and needed to win new customers and keep existing ones.

What I did

With my team, I built a consumer behaviour and brand strategy.

Result

A strategy my team was proud of. It was an academic brief, so there was no live result.

Skills

What I bring.

Tools

  • Canva
  • Excel
  • Microsoft Word
  • Outlook
  • AI tools

Strengths

  • Consumer insight
  • Customer communication
  • Social media content
  • Reliability

Reliability: trusted as an au pair with childcare and household management.

Journey

How I got here.

  1. BSocSci, Psychology and Industrial PsychologyEducation
  2. Community service, Department of Social ServicesExperience
  3. Au pairChildcare and house management
  4. Scholar transport business OngoingMarketing and enquiries
  5. PG Dip, Management (Marketing) CurrentEducation
Contact

Let's talk.

If you're looking for someone who listens first and builds brands people connect with, I'd love to hear from you.